Airtable Brand Illustrations

From 2017 to 2020 I worked with the database software company Airtable to build an in-house illustration style. Airtable has complex functionality but needed to appeal to its diverse user base which ranges from cattle ranchers to large-scale media companies.

The focus of the brand illustrations has always been collaboration and creativity. We always aimed to show the spark of inspiration that can lead to your next big idea, and how Airtable can help get you there. It was important to show teams interacting with each other as Airtable is a powerful tool for collaboration and we liked the idea of teamwork being the key to success.

The end result is a library of illustrations that are energetic, colourful and inspiring. Big thank you to the incredible brand design team at Airtable that helped me every step of the way with this huge undertaking.